Lessons of Custom Tape Success from Real Brands
Many times, we have organizations that aren’t sure if having their own custom printed packing tape is really going to matter. Do people, especially their recipients, take the time to read that custom printed tape or take action based on what is on the tape? At Phoenix Tape & Supply, we can affirmatively say yes, custom printed tape really does have a big impact for organizations of all sizes and industries. We have many real-world examples of organizations that continue to use the custom printed packing tape they have got from us for years because it helps with their brand and image with customers and others. Kemtech America is a precision scientific glassware manufacturer that has been using our custom packing tape for over seven years, while Fluerty Girl is a boutique shop that finds our custom packing tape a great way to reinforce the brand for the past twelve years. Contact us today and become the next real-world example featured on our website.
Why Manufacturing Needs Custom Packing Tape
One would think that in the world of scientific glassware, distinction wouldn’t necessarily be a need of a manufacturer. Kemtech America is finding that the opposite is actually true, as their use of custom branded packing tape has allowed them to incorporate their contact information, logo, as well as important information all in a single roll of custom printed tape. This means a streamlined look to their packages that customers have noticed, and they have received compliments on.
This clear branding has also helped the recipients avoid delays in processing shipments as the boxes are clearly labeled as to what they are and where they are from. Interestingly, because their brand name is easily identified, even when shipping labels have fallen off a package, it can still be returned to Kemtech America for reshipment, cutting down on waste and missing packages.
Custom Retailers Rely on Custom Tape
Retailers strive hard daily to create a brand that is distinctive, and custom packing tape is one way that they can achieve this. Over the years, Fleurty Girl has developed a distinctive brand that represents the city of New Orleans and carries that distinctive flair with every online purchase made and shipped. They have even used their custom printed tape for in-store presentations and displays, further embedding the brand with online and in-person customers.
No matter what industry that your business is in, our team at Phoenix Tape & Supply has likely helped other customers in that same industry find the power of custom printed tape. From manufacturing to retail and many other industries, you can make your brand extend beyond where you think it can and impress your customers with attention to details. Contact us today to get started on your custom branded packing tape.

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