Creating an unforgettable unboxing experience is an essential strategy for connecting with your customers in the age of e-commerce. When you can’t wow them in-person with your displays and face-to-face service, branded packaging helps customers feel special from afar. Opening a beautifully wrapped package triggers excitement, much like opening a gift from a friend – and it comes with plenty of competitive advantages, too.
This article will outline how branded packaging can distinguish your company from your competitors and which branded packaging solution provides the most bang for the buck.
Branded packaging can give you a leg up on your competition by:
- Capturing attention – Branded packaging is an eye-catching way to give your box a distinctive look over other plain cardboard packages, especially those from your competitors.
- Increasing brand exposure – Your branded package will introduce more people to your company and its offerings at every point along its route.
- Making a lasting impression – A package the looks different from the rest tends to stick, seeding a level of enhanced awareness that can promote more inquiries and sales.
- Promoting customer loyalty – If a customer feels that extra spark of joy that comes with a cleverly wrapped package, they’re sure to want to repeat the experience with another order.
With so many benefits of branded packaging, it’s a wonder why every company isn’t embracing this marketing-savvy strategy, right? The reason that everyone isn’t branding their packaging comes down to cost.
An affordable branded packaging solution
There are many ways to brand your packaging and enjoy its many advantages, such as printed boxes, tissue paper, stickers, and specialty enclosures. While these options are excellent ways to extend your brand, many are expensive and can drain an already tight marketing budget.
So, what’s an affordable branded packaging solution? Custom printed packaging tape, of course.
Just a fraction of the cost of a custom box, printed tape delivers the same impact without the high prices – or need for extra inventory storage space. Whether you prefer bold, minimal, classic, or practical, there are many ways to design the look of your box with custom packing tape. Start with determining the tape and ink colors that look best with your design, avoiding these common logo mistakes for the best results.
Then, get creative!
Beyond printing your logo consider including detailed contact information on your tape, promote your website , enhance social media engagement, or advance a marketing initiative. Using custom branded packing tape as a marketing tool in these and endless other ways can help your package stand out while propelling you closer to your business goals.
There are many benefits of using custom printed packing tape to set yourself apart from your competitors, including:
- Helps you enhance brand visibility for less than other types of custom packaging
- Maximizes your marketing budget, helping you spend less for the same impact
- Enhances package security and traceability
- Offers the option to add storage and handling instructions or other marketing messages
As your partner for high-quality custom printed packing tape since 1985, we are marketing and branding experts who know the value of setting yourself apart from the competition. Let our exceptional sales and production team put our talent to work for you, creating a budget-friendly branded packaging solution that gives you an edge. Contact us or browse our full product line to get started.