Custom Packaging Tape for Enhancing Brand Identity

What used to be something that only a few organizations had now is used by thousands and has provided unique opportunities for many other organizations. Phoenix Tape & Supply is here to help. Custom packaging tape was mostly used by large businesses who wanted to extend their brand identity. With the influx of more businesses wanting these custom packaging tape experiences for themselves, coupled with a reduction in costs of producing these custom packaging tapes, we are seeing more and more organizations, including small ones, wanting to capitalize on this new option for enhancing their brand identity. As the technology has gotten better, the prices have come down and the printing has gotten better as well. Contact us today to learn more about adding custom packaging tape to your shipping plans.

Changes That We Have Been Through

When our team got into this business nearly 40 years ago, customized packaging tape was a foreign concept to many organizations. Plain packaging tape was working well enough so why change? Printing techniques and technology have continued to improve since then and we can now print nearly anything on our custom packaging tapes. And with the advent of e-commerce businesses that almost anyone can start and be of any size, having customized packaging tape helps a business stand out in people’s minds.

There have also been changes with the inks being used as they have gotten more eco-friendly. Other tapes that are more eco-friendly include the paper tapes that are mostly recyclable. Because the printing capabilities have gotten better as well, complex images like QR codes and other intricate designs can be incorporated into custom packaging tape as well.

It’s The Little Things That Make a Big Difference

The big things are easy to spot, and so they definitely need to be done to showcase your brand. However, it is the attention to detail that really makes a brand refined and care about their customers. Your custom packaging tape isn’t a big thing, and many people will likely notice it but not consciously register it, until it is gone, and they will wonder to themselves what changed. Your custom packaging tape is a little thing, but it proves to recipients and others that you care about the small details, and this makes them more likely to trust you with their business.

We offer many different tape varieties that can have custom logos and lettering printed on them. We also do small runs so that you can order for a special occasion, test out an idea, or just try integrating our custom packaging tapes into your process to see how easy it is to add this new layer of customization to your packages. Contact Phoenix Tape & Supply today to learn just how easy it is to order, and you can also order sample runs to see examples of the different tape varieties.