The Psychology of Branded Tape

There really is no debate that branded tape is received and perceived much better than standard brown or clear packaging tape. At Phoenix Tape & Supply, we know this because we’ve experienced this and have for the last 40 years. Receiving a box with branded tape elevates the experience and leads to anticipation by the recipient of what’s inside. No longer are you shipping out just packages, but now you are shipping billboards advertising your business or organization. This small detail does not go unnoticed by your customers and elevates your brand in the minds of all who see it and especially those who order from you. Contact us today to learn more about how you can get affordable and quality branded tape for your organization.

Why Branded Tape is Better

Branded tape is instantly recognized by everyone who sees it as an attention to detail issue. Anyone and any organization can use basic packaging tape, but it takes a special organization to invest in having branded tape. In the eyes of the recipient, if an organization takes the time to focus on the kind of tape that they are using on their packages, it makes sense to assume that they will also take the time with the quality of the products that are inside of the package.

Because the perceived quality of the items inside the packaging are higher, this leads to recipients feeling that they received a very good value for what they purchased. Of course, every time someone sees a package with your branded tape, it is a reminder to them about your organization and hopefully the good experiences that they have had. For those who have never been a customer of yours, seeing multiple other people ordering from you with your branded tape may sway them to find out more about your organization.

Other Benefits to Branded Tape

Especially for those organizations who may not yet be convinced that branded tape is right for them, we offer the ability to order in small quantities. This means that an organization can do a trial run to see how the branded tape works for them, and it also allows for more easily varying the message that is on the branded tape. Whether it is a holiday message or a special offer code for returning customers, the flexibility branded tape provides just can’t be matched with any other marketing option.

Branded tape really changes the game when it comes to marketing and how a brand is perceived in the marketplace. Phoenix Tape & Supply has several decades of experience and customers that showcase the power of branded tape. With our low order quantity as well as free shipping in the contiguous United States, there really is no reason not to give branded tape a trial at your organization. Contact us today to learn more about how you can order branded tape.