Most of the time when people think of getting their own custom printed packing tape, they imagine a positive printing process where ink is applied to create the words or images desired. However, at Phoenix Tape & Supply, we know that there are ways to create stunning and effective custom packing tape utilizing the concept known as reverse printing, or negative printing. This means that the natural color of the tape is left exposed to create the words or graphics, while the rest of the tape is covered with ink. While seemingly not the way to create what you want, in fact it is an ideal solution to many design ideas that our clients have. Contact us today to have us work on your custom packing tape design and you will learn if a reverse print is the right option for your needs.
You might be thinking of a special application of your custom packing tape where you want red lettering on a black background. The problem comes in where the tape doesn’t come in black, so how can you get what you want? Well, the tape you want may come in red, so instead of red ink on a black background, we will suggest a reverse print where the red tape color is left to create the lettering or design while the black ink covers the rest of the tape area. Thus, you get what you want, just done in a different way.
A great example of this is the Amazon tape that we all see where the tape looks black and has brown lettering or designs on it. In reality, this is brown tape that is then reverse printed with black to fill in the gaps not needed for the design. You can also include another color to complement the brown tape and the black ink, such as blue. Reverse printing gets you this unique design that stands out from your competitors.
Too many people only look at the tape colors and ink colors and look at in one way: to apply the ink color as the design against the tape color. It takes a mind shift to move to having the tape color be the design, with the ink color filling in the spaces that you don’t want to show. Effectively by being able to understand the reverse printing process, you have now doubled what you might be able to do for your custom packing tape. Figure out what you want your design to look like, and then let our team help determine if reverse printing is the right solution to make it happen.
Creating the right custom packing tape for your organization is what Phoenix Tape & Supply has been doing for nearly 40 years. We offer several different kinds of packing tape to choose from, with a number of ink possibilities, and reverse printing provides a much larger set of options no matter what industry you are in. Contact us today to discuss your custom packing tape needs.
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