Branded Boxes Versus Branded Tape

We have all seen the boxes that are emblazoned with the brand name of a company, but did you ever stop to think about just how complicated they make things by doing it this way? At Phoenix Tape & Supply, we think the smarter and easier option is to have your own branded tape that works with nearly any box type or size. The investment that is required to have branded boxes is immense, not to mention the storage space to house all of those different sized boxes that are all branded. Branded tape, on the other hand, takes up a lot less room because they can all be a single size. You have one size of packing tape that you use, and this packing tape works with boxes of all sizes, and you can easily change up the message on your boxes just by changing the tape. Contact us today to learn more about having your own custom printed packing tape.

Adapting To the Changing Calendar

Throughout the year, there are likely different holidays or times of the year that you want to emphasize things. You might be an auto parts supplier and with the racing season coming up, you want to remind people that you are the perfect choice for gearheads. Or if you are an outdoors company you may want to have several different times of the year where you are focusing on different equipment. Having your boxes detail this information out would require you to change all of your boxes multiple times a year.

Instead, you can use any generic boxes and simply change your packing tape. You can even utilize multiple kinds of custom printed tape to offer multiple messages. You can always have your basic custom printed tape for sealing boxes but then add a secondary message with another tape roll to offer a special discount for a month, or to advertise a new custom website for a holiday theme. The options are nearly endless.

Space Matters and It Costs

Having a dozen different sizes of shipping boxes that are all custom printed means that you need warehouse space for all of them, especially when you are getting larger quantities. Then think about all of the additional space you will need for the special holiday boxes, again coming in those dozen different sizes. The cost and storage outlays needed add up quickly. Instead, your custom printed tapes don’t take up nearly the same room, and there is only one size that fits everything.

Whether you are looking to save money, reduce the space needed for your shipping supplies, or being able to change up your message more frequently and to test out new ideas, utilizing custom printed packing tape is the hands down winner. Talk with our team at Phoenix Tape & Supply today about how different brands have utilized their custom tape in unique and creative ways.