When your brand is full of heart, your packaging should be too. Fleurty Girl started with a few t-shirts and a whole lot of hustle. Now, it’s a New Orleans favorite with nine locations, a fiercely loyal customer base, and a voice as bold as the city it calls home. From colorful designs to unapologetically local flair, everything about Fleurty Girl says “personality.”
So, when it came time to ship that personality out into the world, standard packaging wasn’t going to cut it. The team needed custom tape that would match their vibe and make an impression before the box was even opened. That’s where Phoenix Tape & Supply came in.
Fleurty Girl has been ordering custom tape from Phoenix Tape since 2013. Over the years, they’ve used both paper and polypropylene tape to keep their packaging consistent across in-store displays, shipments, and backroom transfers between retail locations.
For online customers, that printed tape is the first thing they see when their order arrives. It sets the tone for the unboxing and tells them this package came from somewhere fun, familiar, and distinctly New Orleans. For store staff, it helps streamline internal shipments, making it easy to identify what’s coming from the main office.
Fleurty Girl isn’t a giant corporation, but their branding hits just as hard. Their custom tape reinforces everything they stand for: color, creativity, community, and connection. Every box that leaves their hands tells that story, even before it’s opened.
That’s the power of custom packaging when it’s done right. It’s not about being flashy. It’s about being recognizable. It’s about giving your customers one more reason to smile when they see your name on the box. If you’re a boutique, a maker, or a growing retail brand with a voice all your own, custom printed packaging tape could be the easiest way to carry that voice from store to doorstep.
Custom printed tape isn’t just for large businesses, it is for every business, including the small startups. Being able to provide consistency in the message as well as your unique style is important in building your brand; it is the small touch that translates into a big impact.
Ready to create packaging that feels like you? Start with something small. A single case of custom tape is all it takes to turn your shipments into an extension of your storefront.
Phoenix Tape & Supply is all about helping businesses of all sizes, but especially the small, local businesses. Let your tape tell your story. It’s one of the smallest details with one of the biggest impacts. Contact our team today to design the perfect custom tape for your brand.
1-800-992-1522 
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