How Bakerly Uses Custom Printed Packaging Tape to Build a Memorable Brand Experience

Bakerly didn’t just expand into the U.S. market with great products. They brought a full experience with them. This French-inspired bakery brand is known for fun, family-friendly packaging that feels as delightful as the pastries inside. When it came time to scale their packaging strategy for both grocery and online orders, plain tape wasn’t going to cut it.

They needed something that worked technically and visually. Something that felt like Bakerly before the box was even opened. That’s where our custom printed packaging tape came in.

Packaging That Reflects Brand Personality

Bakerly’s packaging has always felt cheerful and clear, from the bold fonts to the bright colors. That tone is part of their identity. Phoenix Tape & Supply helped Bakerly find the right custom tapes that would match their look and hold up to the demands of both shipping and storage.

Bakerly didn’t use one-size-fits-all packaging, and they didn’t try to with their tape either. They chose two types of custom printed tape, each with its own purpose:

• Hi-tack freezer tape for warehouse labeling: This tape stayed secure in cold storage and carried important storage instructions and product details.
• Custom printed paper tape for e-commerce boxes and branded delivery: Clean lines, fun design, and immediate brand recognition for customers opening their boxes at home.

What Custom Tape Helped Them Do

Bakerly’s tape worked on two levels: practical and visual. It sealed their boxes with strength and added value to the customer experience. It told the customer that what was inside mattered and that Bakerly cared about the details. That’s what good packaging does. It sets expectations before the product ever touches someone’s hands.

If you’ve ever thought your brand was “too small” for custom packaging, think again. Custom printed packaging tape is one of the easiest, most affordable ways to create consistency across your shipments.

Printed custom packaging tape is more than just something that seals up a package or box, it can help to match expectations of customers, and it can cause anticipation for what is inside of the package. At Phoenix Tape & Supply, we have over 30 years of experience in helping our clients choose the right style tape for their needs, then helping them to brand their business on the tape in an effective way. Contact us today to learn more and to start your order of custom printed packaging tape.