When clients think about how custom packing tape is made, they usually only think of adding a color in a particular logo or pattern. But there are other ways to get the job done, and these include options of reverse printing and seamless printing. At Phoenix Tape & Supply, we have been working with clients for nearly 40 years and have plenty of tricks to ensure that your custom packing tape will look exactly how you want it, capturing your brand and carrying it as an ambassador to all of your clients, order after order. Every client has different needs, and our team can help you develop the right solution, pulling out different approaches like reverse printing and seamless printing to get the job done. Understanding these different options can open up a new world of opportunities and specialized packing tape printing. Contact our team today to learn more about how we can get your brand the recognition you need with all of your customers.
For many of our printing orders we will take a tape and then print colors on the tape that match the brand, logo, and other items to be added to the tape. However, sometimes the customer wants their tape to have a colorful background and the lettering in white. Starting with a white tape we then print the background instead of the logo. This process, called a reverse print, is a great way to get a vivid, eye-catching print.
This kind of print option can be used effectively to highlight text or graphics, and often the ink used has a contrasting color to the tape color for visually striking results. Reverse printing can also make things more readable, and the use of darker inks on a lighter tape color offers a fun twist on the traditional custom tape printing that normally is chosen.
You may notice that on some reverse print rolls there is a white seam. This is because the printing plate has a small gap that cannot be printed as the plate needs to be mounted to the print cylinder. Sometimes the printed design includes a design element in the plate gap, disguising it as a regular part of the print. If a seamless look is preferred, one way to go about having a seamless print on your custom tape is with a custom printing plate permanently mounted its own cylinder. This custom print cylinder gets reused every time you place another order and provides that professional seamless look to your custom printed tape.
Where other tape companies might be stymied in how to get your design onto custom printed tape, our team at Phoenix Tape & Supply has a variety of techniques and tricks, including reverse printing and seamless printing, to get the job done right. For nearly 40 years we have been helping our clients to create anticipation and get their customers energized about receiving one of their orders. Contact us today to get started on your new custom packing tape to create more buzz about your brand.
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