Case Study: Driving Brand Recognition in Ecommerce
How Growing E-commerce Brands Are Scaling Brand Identity With Custom Packing Tape
Custom printed tape isn’t just about sealing a package for delivery to a customer; it is about making a professional statement with your packaging. One of the companies that has worked with Phoenix Tape & Supply for nearly a decade is Rain or Shine Golf, which offers indoor golf simulators and accessories, and ships products directly to the doors of their customers. With the kind of products that they sell, they require a custom printed tape that would match the level of detail and care that went into the rest of the packaging that they used. Their custom printed polypropylene tape provides them with a clean look that goes along with their equipment. When your business is ready to take your shipping experience to the next level, contact our team to help create the right custom printed tape.
Be Intentional About Your Branding
Getting the big details right in any business means that people will immediately notice and judge whether your business is good or bad. But getting the little details right, especially when it is subtle things that can edge the impression of a business a little, is just as important. From a clear call to action to showcasing the logo cleanly, along with any other words or phrases, your custom printed tape provides you another opportunity to cement a customer’s choice to go with you over your competitors.
Rain or Shine Golf has simple and clear wording on their custom printed tape. The words ‘Thank You’ appear prominently on the tape, taking that opportunity to thank a customer one last time when they receive their order. Utilizing social media icons subtly hints at the customer to share their purchase and fun online for others to see, as well as to create desire to have their own setup.
Know What They Are Getting
With the clear message of who they are and what they do, customers understand very quickly what they are getting with Rain or Shine Golf. There is no mystery of what is inside, and it reminds the customer of all of the fun they will be having as soon as they open the box. Seeing custom tape makes customers want to open that box before opening anything else that they may have received. And the custom tape makes for an overall better experience because of the care and time taken with a clear reminder of the business.
Because of our clear communication with customers like Rain or Shine Golf, we make it easy to not only order your first case of custom printed tape, but to reorder your custom tape again and again. Phoenix Tape & Supply remains on the cutting edge of this industry because we focus on our customers’ needs, and by meeting those needs, they continue working with us for years. Contact us today to experience the ease of ordering your custom printed tape to elevate your customers’ unboxing experience.

1-800-992-1522
My Account
Register / Login