A Recipe for Brand Success

A Custom Packing Tape Case Study: Bakerly

Client Snapshot

Business: bakerly
Industry: Food Manufacturing / Packaged Goods
Location: USA (originally founded in France)
Customer Since: 2016
Products: Custom Hi-Tack Freezer Tape, Custom Printed Paper Tape

Bakerly’s Needs for Unique, Custom Printed Tape

Originally founded in France, bakerly is known for bringing traditional French-style baked goods, like brioche, crêpes, and pancakes, to the American market. After launching in the U.S. in 2016, bakerly quickly established itself as a fun, family-friendly brand offering high-quality, authentic pastries in grocery stores and online.

Their packaging has always been part of the brand’s personality. It’s playful, clear, and bright, much like the products themselves. So when it came time to box up all that charm for distribution, bakerly looked for tape that could match their standard of quality.

Bakerly began ordering custom tape from us the same year they opened operations in the U.S. Their needs were specific:

High-tack freezer tape for storage and logistical labeling
Paper tape for shipping boxes and retail-ready presentation

From the beginning, bakerly appreciated that they didn’t have to choose between function and design. As their product line grew, they added more tape prints, each aligned with a particular use case and we helped make that process easy and consistent every time.

Branded Paper Tape That Delivers on Quality

As bakerly’s direct-to-consumer orders increased, they wanted their shipping boxes to reflect the same cheerful tone as the rest of their branding. They began using printed paper tape on e-commerce shipments to carry over their visual branding in a way that was practical, eco-conscious, and eye-catching.

What They Loved Most

Tape that works for both logistics and branding
Their storage instruction tape checks all the functional boxes, while their consumer tape is cheerful and brand-true.
Room to grow without extra hassle
As the number of packaging types increased, so did their custom tape designs, and we supported every step without delays or design headaches.
A partner who gets it
We made it simple for a busy food brand to get exactly what they need, even when priorities shift fast.

Custom Tapes Beyond Branding

These hi-tack freezer tapes are custom designed to share helpful information for the consumer. They provide details on the contents of each box (flavors and fillings) as well as important storing instructions.

From the Bakerly Team

Rated 5 out of 5

Kari Kern

I’ve ordered through Phoenix Tape and Supply many times. The tape I’ve ordered is top quality and the people who work there are extremely knowledgeable and helpful. I would highly recommend ordering from this company. 5 out of 5.

Are You a Food Brand With a Growing Product Line?

If you’re in the food business and need tape that checks both the functional and visual boxes, we’d love to help. Whether you’re shipping out of a warehouse or boxing up online orders, custom tape can help your packaging work harder for your brand.

Let’s help your packaging tell your story.
Contact us today to get started on your custom tape