Custom Tape That’s as Bold as Their Builds

A Custom Packing Tape Case Study: Lethal Performance

Client Snapshot

Business: Lethal Performance
Industry: Automotive
Location: Wellington, FL
Customer Since: 2020
Product: Custom Printed Paper Tape

Lethal Performance Logo
The Lethal Performance Team

Performance That Speaks Loud and Sticks Well

Lethal Performance has been turning heads in the automotive space since 2004. Best known for high-performance parts that make Mustangs, Fords, and other performance vehicles run harder and faster, their brand has always stood for speed, quality, and attention-grabbing style. When the pandemic shifted focus to e-commerce, they saw an opportunity to turn their packaging into part of the experience. That’s when they called us.

Since 2020, Lethal Performance has worked with Phoenix Tape & Supply to print custom paper tape that doesn’t just seal a box.
It makes a statement.

Making Custom Tape as Bold as Their Brand

As online orders surged during the pandemic, the team at Lethal Performance knew plain packaging wouldn’t cut it. They wanted shipping tape that matched the energy of their brand. So they sent over two bold, high-impact designs that made every box instantly recognizable.

  • One design features a full flood coat in yellow with black overprint, bold, bright, and hard to miss.
  • The second design is a reverse print in blue and black with a clever workaround. We helped make the plate gap invisible by placing it in a white arrow element that runs down the edge. That meant they didn’t need to invest in custom cylinders, saving them nearly $2,000.

Their tape doesn’t just close a package. It builds excitement and brand recognition the moment it hits a customer’s doorstep.

Lethal Performances branded paper tapes with reverse and a flood coat

Why Lethal Performance Sticks With Phoenix

Here’s what kept Lethal Performance ordering since 2020:

  • Quality with smart design support.
    We worked directly with their team to make sure every detail printed clearly, with zero compromises in the finished product.
  • A clear win on cost.
    By solving for the plate gap creatively, we saved them thousands without sacrificing the look or quality.
  • Tape that reflects their brand, loud, sharp, and professional.
Reverse Print with Hidden Plate Gap
Flood Coat with Overprint
Click for More About Reverse and Seamless Prints

From the Lethal Performance Team

5/5

Christy High

We’ve been ordering custom tape through Phoenix for years and they always do an amazing job. Great customer service, quick shipping and the product always comes out awesome. Will use them again and again!

More on Google Reviews

Need Tape That Hits the Mark?

Whether you’re in the auto industry or any fast-paced market, your packaging should reflect the quality and attention you put into your products. Lethal Performance proves you don’t need to overspend to get custom made tape that looks sharp, holds strong, and supports your brand with confidence.

Whether it’s your first run or your fifth, we make it easy to keep your brand rolling.

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