Business: Lettering.com
Industry: E-commerce – Custom Graphics and Signage Industry
Location: Lake City, FL
Customer Since: 2015
Products: Custom Printed Polypropylene Tape
“Printing custom boxes for each one simply wasn’t practical, especially for lower-volume sizes…
Custom printed tape became the answer”
Clean lines, sharp visuals, and high expectations. That’s what defines Lettering.com. Their commitment to precision doesn’t stop at the product, it extends to their packaging, which is why they’ve trusted Phoenix Tape & Supply since 2015.
As an e-commerce company shipping a wide range of products, they faced a challenge that many growing businesses do. They used more than two dozen different box sizes. Printing custom boxes for each one simply wasn’t practical, especially for lower-volume sizes.
They needed a solution that would keep their packaging consistent across every shipment without adding unnecessary cost or complexity. Custom printed tape became the answer.
Before switching to custom tape, Lettering.com explored printed boxes as a way to reinforce their brand. On paper, it seemed like a good solution. In practice, it quickly became clear it wouldn’t scale.
With so many box sizes in rotation, printed boxes would have required a large investment and ongoing inventory management. Custom printed polypropylene tape gave them a much more flexible option.
Now, every box, regardless of size, carries the same clear, recognizable branding. It creates a consistent look across all shipments without locking them into one packaging format.
It is a simple shift, but one that made a noticeable difference in both cost and presentation.
Our custom branded packing tape is amazing! Before we found this tape we tried looking into getting our boxes printed with our branding on them. But we use more than two dozen different sizes of boxes and it wasn’t going to be practical to get printed boxes in every size, because some of the sizes are lower volume use. The custom tape works great for branding on any box.
We were specifically looking for custom tape with a full black background printed edge-to-edge. Other suppliers we evaluated couldn’t produce that without leaving margins, which didn’t meet what we needed. Phoenix Tape was able to deliver exactly what we were looking for.
Learn more: Reverse and seamless printed tape
Your team has been great to work with – responsive and easy to communicate with. The process has always been smooth from ordering through delivery.
Learn more: About us
The custom tape helps create a more polished and consistent brand presentation. It elevates the overall look of our packaging and reinforces a professional image when customers receive their orders.
We haven’t received direct comments specifically about the tape, but that’s not necessarily a bad thing. It serves as a clear branding touchpoint and lets customers know their order was packed and shipped directly from our shop.
Yes – especially for companies that care about presentation and brand consistency. The ability to get full-coverage printing, along with dependable service, makes it an easy choice.
Not every improvement needs to be loud to be effective. Lettering.com mentioned that customers do not always call out the tape specifically, and that is perfectly fine. The goal is not to stand out for the wrong reasons. It is to create a packaging experience that feels clean, professional, and consistent.
The tape does its job quietly. It reinforces the brand, confirms where the package came from, and helps everything feel more polished from the moment it arrives. That kind of consistency builds trust over time.
If you ship direct to consumers, you already know how important first impressions are. Your tape might seem like a small piece of the puzzle, but it is one of the first things customers see. Whether you are selling sporting goods, electronics, apparel, or equipment, custom printed tape helps your brand stand out and builds trust with every delivery.
You do not need a giant warehouse or a massive budget to get started. One case is all it takes to start shipping with style.
Let’s help your packaging tell your story.
Contact us today to get started on your custom tape
1-800-992-1522 
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