Business: Fleurty Girl
Industry: Retail / Boutique
Location: New Orleans, LA
Customer Since: 2013
Products: Custom Paper Tape, Custom Poly Tape
Founded in New Orleans in 2009, Fleurty Girl is more than a boutique, it’s a bold, unapologetically local brand that celebrates the spirit of the city.
What began as a small t-shirt business has grown into a beloved retail destination with nine locations across the New Orleans area. Known for her hustle, heart, and commitment to community, founder Lauren “Fleurty Girl” LeBlanc even landed a Super Bowl commercial spot through a lottery system — a testament to the brand’s tenacity and grassroots appeal.
Like many boutique retailers, they needed packaging solutions that could reinforce their brand without requiring large-scale inventory investments.
Since 2013, Fleurty Girl has ordered both custom paper and poly tape from Phoenix Tape. These branded tapes are used across locations for packaging, shipping, and in-store presentation, always reflecting the bold, playful style of the brand.
Our team worked closely to ensure every run of custom printed tape met Fleurty Girl’s high visual standards.
The result? Consistent, high-quality custom tape that enhances the unboxing experience and reinforces the boutique’s unique personality at every touchpoint.
From vibrant designs to reliable performance, custom tape has become a small but meaningful part of their retail success story. Fleurty Girl’s custom tape helps seal every package with style, pride, and a sense of place.
Fleurty Girl proves that custom tape isn’t just for high-volume operations — it’s for any brand that values storytelling, consistency, and a memorable customer experience.
At Phoenix Tape, we’re proud to support independent businesses like Fleurty Girl that put heart into every detail.
Whether you’re running a beloved local shop, growing a regional retail presence, or just starting to build your brand identity, custom tape can be a small touch that makes a big impact. Like Fleurty Girl, you don’t need massive order volumes to get custom packaging that reflects your vision.
At Phoenix Tape & Supply, we specialize in helping independent businesses add polish, personality, and professionalism to every shipment — with low minimums, quick turnarounds, and a team that cares.
Let’s help your packaging tell your story.
Contact us today to get started on your custom tape
1-800-992-1522 
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