Branding Archives - Page 2 of 2 - Phoenix Tape & Supply

Why You Need Your Logo on Your Packing Tape

When you’re trying to cut costs for your business, the idea of using custom printed tape might seem a little bit frivolous.

After all, why spring for a packing tape with a logo when you could just ship products with plain clear tape? We’d argue that a packing tape with logo is an investment, not an expense.

Here are a few reasons why a packing tape with logo can help your business stand out:

How to Make Your Logo Stand Out

Pretty much every business has a logo, but not all of those logos are memorable. Not everyone can give the world the Nike swoosh, Apple’s apple, or the Starbucks mermaid.

But that doesn’t mean your logo needs to be dull. After all, our customers who request a packing tape with logo do so because they hope to be noticed.

Here are a few ways to make that happen.

Design Considerations for Your Custom Printed Tape

When it comes to printed tape design, the possibilities are endless. But that doesn’t mean there aren’t rules to custom printed tape design.

The final look of the tape – from the colors to the size to the composition of the various elements – will often be determined by the artwork provided by the customer and their company’s design philosophy.

Those elements can include company logos, slogans, web addresses, phone numbers, multiple inks, specialized fonts or other messages. Our art department can take your company’s art file and use it to create a proof that best suits your requirements while still offering a visually appealing design.

In this blog post, we’ll look at some design options for your custom printed tape projects.

What Type of Art Files Work Best for Custom Tape Orders?

Graphic artist working on vector file

The world of digital art files can be divided into two groups: Vector and raster.

And when it comes to choosing artwork for custom printed tape, vector is your best choice.

In this blog post, we’ll explore the difference between the two types of art and explain why vector is the clear victor. Continue reading “What Type of Art Files Work Best for Custom Tape Orders?”

What is a Branded Packaging Experience?

Heart Shaped Boxes

Every Valentine’s Day, countless people give or receive chocolates packaged in heart-shaped boxes.

It’s a design that dates back to 1861, when the Cadbury company was looking for a way to sell its new “eating chocolates.”

The idea was to give people packaging that doubled as a keepsake. You could give your beloved candy on Valentine’s Day, along with a lovingly-decorated box they could use to store romantic mementos. Continue reading “What is a Branded Packaging Experience?”

Creating Business Success Through Brand Reinforcement

Major Us logos

There are certain corporate logos that are just burned into our brains.

Even if you’ve never eaten a Big Mac or bought a pair of basketball sneakers, you know McDonald’s golden arches or the Nike swoosh.

A good logo is one of the keys to creating a brand that resonates with your customers, as well as your customers-in-waiting. Continue reading “Creating Business Success Through Brand Reinforcement”

Building a Strong Brand for Your E-Commerce Business

What is your brand?

We’re not talking about your logo or your company name. Branding is something stronger. It’s what people think of and feel when they hear that name or see that logo. Continue reading “Building a Strong Brand for Your E-Commerce Business”