A24 Films is an American independent entertainment company specializing in film and television productions. They have been using custom printed tape for several years, varying their custom tape on their shipping needs and upcoming events.
Their most-often-used tape design starts with their simple yet graphically strong “A24” logo and adds small registration and crop marks to finish the design layout. Emphasizing their logo and industry-specific symbols creates a custom tape that celebrates the company as well as the film industry. The tape would be instantly recognizable to anyone in their industry. This design is easily used on different types of tape.
For their 10th anniversary they created a one-time design incorporating “A24” with celebratory elements. It is a fun, light-hearted tape that creates an eye-catching pattern that is very different from their primary tape design.
Tape: 240 grade Reinforced Paper Tape / 240 grade Reinforced Paper Tape / 1.9 mil Polypropylene Tape
Size: 3 inches x 450 feet / 3 inches x 450 feet / 2 inches x 110 yards
Color: Tan / Tan / White
Why We Like These Prints
First and foremost is the instant name recognition that comes from incorporating the logo in the tape design. Anyone in the film industry would recognize the package from across the room once it has been received. Using a custom printed tape emphasizes a company’s brand 100%. Second is the flexibility A24 has shown in using a variety of tapes, sizes and prints to fit their needs and accomplish their goals. It shows how easily custom printed tape can be adapted to a company’s requirements.
Atlas Scientific manufactures high quality probes for environmental monitoring. They have been using custom shipping tape since 2016. They require reinforced paper tape since they have heavier shipments and want to make sure everything stays secure.
They chose to go with a reverse green print with an overlay printed in black. Printing in reverse means that the logo itself will remain the color of the tape and the background is colored. The large white lettering for their company name stands out vividly against the green and the delicate black line with the leafy flourish finishes off the design nicely. They left a ¼” margin at the top and bottom creating a frame around the entire print.
Type: 240 grade reinforced paper tape
Size: 3” x 450 feet
Printed 2 inks: Black and Green (PMS 347) reverse print
Why we like this print
Atlas Scientific has one of our favorite all-time prints. The design and layout produces a strong visual statement. The lettering is especially nice since the size of the font makes it easily readable from a distance. The color combination of green and white easily attracts the eye, while the black detailing adds a nice finishing detail. Overall, Atlas Scientific wisely uses their branding on everything possible from their product packaging, website design AND their custom printed tape.
Investing in a custom packing tape like Atlas Scientific does can only enhance your bottom line. Consider reaching out to us to find out what custom tape can do for your company.
Cameron Wire & Cable
Cameron Wire & Cable, a long-time customer, sells commercial and industrial wire, cables and related items to industrial and utility companies. Their decision to use custom branded tape means their product packaging is easily spotted in large commercial warehouses.
Cameron Wire has a well thought-out logo featuring the company name along with contact information. Their color choice highlights the different elements of the design. The Reflex Blue is the company name, while the orange underlines the name along with creating the impression of a cable wire within the letter “O”. It’s a subtle but creative touch. The Red ink draws the eye to the contact information featured at the bottom of the custom printed tape.
The only challenge printing this custom shipping tape is getting the alignment of the 3 inks correct. The logo is sized at its maximum size leaving a ¼” margin at the top and bottom. Each color plate must be situated so they print at the correct distance from each other. For example, the orange dots inside the letter “O” must be centered perfectly within the space. The red lettering at the bottom must line up with the blue lettering at the top and center of the print.
Having the colors spaced and printed correctly all depends on the pressman setting up the individual plates for each ink of the print cylinders. This is where our pressmen with years of experience come in handy. Once the plates are on the press, a good print job is easily achieved.
New Mexico Piñon Coffee
New Mexico Piñon Coffee is an independent coffee roaster and retailer in Albuquerque, NM. Along with their brick and mortar coffee shops, they also have a brisk online presence and ship their coffee out with a vibrant custom printed tape.
New Mexico Piñon Coffee has an information-packed design. They start with their logo, influenced by Native American iconography, and incorporate their slogan “Great Coffee is a matter of a piñon”. (The Piñon tree is the state tree of New Mexico.) Running the length of the print underneath the main elements is all the contact information and social media information that helps them communicate with their customers.
Why we like this print
First and foremost, the color combination is great. Using the yellow tape provides a vibrant eye-catching background for the black and red inks. The logo and lettering are large enough that the custom shipping tape is easily seen and read. The contact information, while smaller in size, is all there, allowing the customer multiple ways to interact with them. And having a sense of humor that lets them put a pun on their tape is a nice touch.
What takes this customer branded tape farther is the commitment New Mexico Piñon Coffee makes towards their marketing and branding efforts. They didn’t just think about the sign over the front door and their product packaging. They made the decision to extend that devotion to detail to everything, including the sealing their shipments with custom branded tape.
7 Bucks a Pop
7 Bucks a Pop (7BAP) is an online Funko Pop store offering a vast selection of vinyl Pop figures. A leading independent reseller of these wildly popular collectibles, 7BAP tasked us with designing and printing eye-catching custom printed tape to maximize the company’s logo and web address to promote brand recognition.
This vibrant design repeats every 7-3/8.” It features two standard inks: yellow (108) and burgundy (222). We sized the logo as large as possible, leaving the smallest allowable ¼” margins on the top and bottom of the custom printed tape. The web address is centered between the logos in a large, readable font.
The bold two-color logo in this custom printed tape posed a challenge where the burgundy background overlaps the yellow number seven. Because the colors were so close together, there was a risk that the white tape would peek through where the colors meet.
To prevent the white tape from showing between the burgundy background and the yellow seven, we printed the yellow first and the burgundy second. We used separate plates for each color in precise alignment to achieve a perfect print. The slight, infinitesimal overlap of the burgundy over the yellow ink prevented white gaps, creating a beautiful and seamless result.
Download the complete case study to learn more about how 7BAP’s brand recognition exploded using custom printed tape, and check out our article on the many benefits of custom tape for small businesses featuring 7BAP.
Mystery Grail is a sister website of 7 Bucks a Pop (7BAP). It provides weekly mystery boxes containing random Funko Pop vinyl collectibles and other fun freebies. Like the custom printed tape for 7BAP, our goal for Mystery Grail was to maximize the company logo and web address for an eye-catching tape designed to boost brand recognition.
Mystery Grail’s colorful logo repeats every 9 7/8.” It incorporates three standard inks: yellow (108), red (199), and Process blue. We sized the logo is as large as possible, leaving only ¼” margins at the top and bottom, the smallest allowable for custom printed tape. Finally, the web address is in a large distinctive font centered between the logos for optimal exposure.
The challenge area for this bold three-color custom printed tape is where the blue edging and red background meet the yellow grail cup. If the blue extends into the yellow, it becomes green, and if the red overlaps the yellow grail cup, it makes orange. Additionally, the alignment of the blue “Mystery” text required precise centering inside the white outline and red background, leaving no margin for error.
Our approach to addressing the ink overlap challenges in Mystery Grail’s custom tape came down to determining the correct printing order for all three inks. We printed the yellow grail cup first, the blue edging second, and the red background last to ensure the colors didn’t bleed into each other. We also used our precision printing equipment and expertise to keep the design centered and aligned.