First and foremost, the color combination is great. Using the yellow tape provides a vibrant eye-catching background for the black and red inks. The logo and lettering are large enough that the custom shipping tape is easily seen and read. The contact information, while smaller in size, is all there, allowing the customer multiple ways to interact with them. And having a sense of humor that lets them put a pun on their tape is a nice touch.
What takes this customer branded tape farther is the commitment New Mexico Piñon Coffee makes towards their marketing and branding efforts. They didn’t just think about the sign over the front door and their product packaging. They made the decision to extend that devotion to detail to everything, including the sealing their shipments with custom branded tape.