The Ultimate Branding Technique: Custom shipping tape and custom boxes

Your company’s packaging is important.  As we discussed in an earlier blog any package with custom tape received by your customers is a moving advertisement for your company and brand.  Your dream packaging plan will be determined by how much you can afford to spend.  Those looking for the maximum effect should consider combining a custom printed tape with a custom printed box.

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Custom Printed Tape vs Custom Boxes: Which is best for your business?

Your company’s packaging is important. Any package received by your customers is a moving advertisement for your brand and corporate identity. Deciding on what type of packaging to invest in will ultimately be determined by your budget.

Why use custom shipping tape?

  1. Cost Savings – Custom tape is less expensive when compared to printed boxes.
  2. Space Considerations – Custom tape can be ordered in small quantities and take up less space to store. Custom boxes require large minimum purchases and use up large areas of storage space in warehouses.
  3. Serves multiple purposes – Custom tape seals your packages, improves security and advertises and markets your brand all at once.  Boxes can’t do all of that!
  4. Versatility – What you choose to print on your custom tape can include logos and company names, contact information, QR codes or special handling instructions. And if you want to change the look of the tape it is so easy to have a new tape design created.
  5. Security – Using a custom shipping tape makes it more obvious that a box has been tampered with, reducing the odds that something will happen to your shipments.

What to consider when ordering custom packing tape?

  1. Type of tape and strength needed – Consider what you are shipping and the weight of your shipments. 
  2. Length – We offer hand-held rolls that fit on a hand-held dispenser or 1000 yard machine rolls for industrial settings. 
  3. Width – How wide you want your tape to be can be influenced by the weight of the shipments and the grip strength you want in your tape. 
  4. Tape Color – Custom shipping tape catches the eye so much more than plain tape.  We offer a range of colors depending on the type of tape you need.
  5. Number of Inks – We offer 11 standard colors plus the ability to print custom PMS colors.  Having this range of color helps bring your custom packing tape to life.

A well-designed custom shipping tape enhances a company’s image and boosts your customer’s opinion of your company.  Figuring out the best options for your shipments helps you to get the most out of your tape, making a wise choice if you have a smaller advertising and marketing budget. We’ve been doing this since 1985.  Contact us if you are interested in using custom printed tape or would like more information.

Custom Tape: Types of Tape and Minimum Orders

For the first time custom printed tape buyer, there is a lot to consider.  What type of custom tape is available and what is the minimum order?

For most buyers, here are two options with regards to tape type. There is reinforced paper tape, which is an extremely strong tape that sticks to any box. To activate the adhesive, the tape must go through a dispenser that wets and activates the adhesive. The cost of the dispenser is $395.00. Custom printed Paper tape comes in three different lengths. The standard size is 3 inches x 450 feet; this size is packed ten rolls per case. The other 2 lengths are 3×375 feet (8 rolls per case) and 3×500 feet (6 rolls per case.)  Three colors is the maximum that we can print on paper tape.  If you purchase a one or two color print the minimum order would be five cases. If you purchase a three color print, there would be a ten case minimum order.

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Boost Sales with Client Retention and Brand Recognition

In today’s competitive business world, brand recognition is critical for success. In addition to being known as the best in their industry, successful businesses also have a large client base that keeps coming back every year.

Successful companies aim to keep their existing clients happy while attracting new potential customers by establishing themselves as a leading brand. One of the most effective ways to achieve this in your business is through client retention and brand recognition.

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Best Uses for Packing Tape

10 Uses for Custom Packing Tape

There are many uses for custom packing tape. We’ve compiled the following list of top ten applications to illustrate the incredible versatility of these economical packaging and branding solutions. While some might be obvious, others might surprise you.

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Custom Packing Tape Production & Shipping Lead Times FAQs

From appliances and furniture to cars and lumber, nearly every supply chain sector has felt the effects of the COVID-19 pandemic. The upheaval has especially rocked the manufacturing and shipping industries, triggering unprecedented supply shortages and delivery delays that have left buyers and suppliers at a loss for words.

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What Kind of Packaging Tape is Best for Shipping?

Packaging tape is a fundamental component in the shipping industry. Using the right packaging tape for shipping is crucial to preventing damage, loss, and pilferage of goods. When choosing the perfect shipping tape, some primary aspects that you should consider include the tape’s grade, quality, material, application substrate, and environmental considerations. Other key factors you should take into account are elongation percent at break, tensile strength, thickness, and adhesion. Tape is available in a wide variety of materials and can be applied manually or using a machine.

Packing Tape on Shipped Box
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Packing Tape or Duct Tape: Each wins the gold in their own applications.

Packing tape and duct tape share some similarities, as well as differences that have an impact on your usage. When you are preparing packages for moving or shipping, you want to make sure you’ve made the right choice. Seeing everything arrive at its location safely is a benefit that everyone will enjoy.

Here are the considerations you need to keep in mind when buying tape:

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5 Benefits of Custom Packing Tape for Small Businesses

small businesses use custom packing tape to elevate their packaging, highlighting the benefits of this economical branding tool.

Are you a Funko Pop collector? If you’re like many pop culture enthusiasts, you are. This widely popular company designs and sells whimsical and nostalgic collectibles, accessories, and toys based on pop culture themes like Star Wars, Harry Potter, and Seinfeld – and fans go gangbusters over them. Just ask our customer, 7 Bucks a Pop (7BAP). This husband-and-wife duo of Funko Pop (“Pop”) collectors turned their passion into a business when they discovered a huge demand for previously owned Pops at reasonable prices. So, they launched an e-commerce website selling many sought-after Pops for just seven bucks. One of their first orders of business? Custom branded packing tape that popped.

In this article, we’ll tell you a little about how 7BAP and a few other small businesses use custom packing tape to elevate their packaging, highlighting the benefits of this economical branding tool.

Benefits of custom packing tape for small businesses

When 7BAP first started in 2017, they loved using custom packing tape because it was a cost-effective way to brand their packaging while also providing the much-needed security to protect these sought-after collectibles. Whether you’re a small business selling goods directly to the consumer or you ship your wares to retailers, there are many attractive benefits of choosing custom packing tape.

  1. Saves money on expensive printed boxes

    When running a small business, every dollar matters. Perhaps the most significant benefit of custom packing tape is that it packs a big punch without breaking a tight budget. Our VP of sales, Matt Clarke, hears from many small – and large – businesses that have ditched printed boxes because of the expense and high minimum orders. In its place, these budget-savvy customers are choosing affordable branded packing tape because it delivers the same impact for much less.

    Learn more about the perks of swapping your printed boxes for custom packing tape on our blog.
     
  2. Builds brand awareness

    It’s difficult for small businesses to compete with national retailers for brand awareness. However, custom packing tape is an economical way to increase exposure and enhance recognition of your brand, no matter the size of your operation. Our sales and customer service manager Elizabeth Fish loves how our small business customer Ayla, a beauty boutique offering nontoxic, hypoallergenic products, designed its branded packing tape. She noted how the tape makes Ayla’s packaging match the branding elements on their website, Instagram feed, and other social media channels, providing a consistent look and feel for greater brand awareness.
  3. Adds a layer of package security

    Unlike larger companies with the budget to replace missing or damaged packages, small businesses often have tighter financial constraints, making a secure shipment essential for success. For 7BAP, package security is a huge priority, especially when shipping high-value and rare Pops to its customers. Compared to plain clear tape, a box wrapped in 7BAP’s branded packing tape makes it easy to detect – and deter – tampering and pilfering. They’ve also doubled down on package security with a 2.5 mil heavy-duty polypropylene tape for added thickness and peace of mind.
  4. Promotes customer loyalty

    What’s one thing you can do that will keep your customers coming back for more? Create an unforgettable unboxing experience.  As we covered in a previous blog post, an unboxing experience is the feeling you create for a customer opening their highly anticipated package. Unique packaging materials, personalized notes, samples, freebies, and of course, custom packing tape are some of the essential wow-factor elements that will give your customers a reason to look forward to receiving your shipments again and again.
  5. Expedites product placement on the retail floor

    If your small business ships to a retailer, custom packing tape makes your boxes easier to recognize and identify, expediting the time it takes for your goods to travel from the shipping dock or warehouse to the retail floor. This idea is precisely the motivation for our customer, Bakerly, to use custom packing tape. A USA producer of French-inspired crepes, brioche, and traditional pastries, Bakerly wraps its shipments in branded tape to make it easier for its retail food customers to locate, properly store and restock its baked goods.

If you’re one of the many innovative entrepreneurs or pandemic-spurred side hustlers who have turned their hobby into a new revenue stream, branded packing tape can help your small business reap these and many other benefits. Our helpful team and easy online ordering system make it easy to create packages – and revenues – that truly pop. Shop our branded packing tapes online or reach out to our experts to learn more.