It’s something we hear again and again from our customers when choosing custom printed tape designs.
“We want to use the black tape Amazon uses.”
If you’ve ever received a box from Amazon, you know what we’re describing: black tape with the company’s name in tan and blue.
However, this tape isn’t black. It is a tan tape, printed with black and blue ink, allowing the original tape color to form the copy.
This is a process known as reverse printing, which is the opposite of positive printing, the traditional style of printing tape.