Branded Tape vs. Non-branded Tape

Why Branding Your Packaging Tape Matters

Branded tape is much more than just a vanity project, it’s a method to make your brand and everything associated with it viewed in a more positive light. At Phoenix Tape, we have been helping clients of all sizes get the right branded packing tape for all of their packaging needs. Custom branded tape helps your packages stand out from your competitors who are just using regular packing tape to seal up their packages.

When someone receives your package with your custom-printed packing tape, they are reminded about what they ordered and why. It gives them something that they can look forward to opening, creating a more positive experience associated with your brand.

Contact us today to get your branded tape order rolling.

Custom Tape Solutions for a Variety of Needs

Custom Tape RollsPhoenix Tape & Supply is a highly experienced custom printed tape company. We’re committed to helping businesses transform their product packing and shipping experience. That’s why, since 1985, we’ve continued to push the boundaries in the design and creation of adhesive solutions.

When you work with us, you’ll get a team that works closely with your business to understand what you need from packing, storage, and shipping. Then, we’ll design and recommend the branded tape solutions you need to tick all the right boxes and add value to your brand. You’ll find that our design team can effortlessly transfer your branding to any custom tape products you choose, so be sure to ask us about the specifics you have in mind.

As the custom tape company of choice for businesses in diverse industries, we serve clientele from e-commerce to manufacturing and projects of all sizes. Why not check out our Nevada and New Jersey facilities’ state-of-the-art equipment that allows us to always hit the mark on consistency and precision? It’s how we guarantee some of the shortest lead times in the industry.

When determining the best shipping tape for your packaging needs, contact Phoenix Tape & Supply. Our team can assist you to find the perfect custom tape solution for your unique packaging needs.

Top Questions We Get About Branded Tape & Non-Branded Tape

Branded tape is specifically designed to promote a particular brand, enhance brand visibility, and create a consistent branding experience for customers. It can be customized to align with a company’s visual identity. Non-branded tape, on the other hand, is a more budget-friendly and neutral option suitable for those who prioritize affordability and versatility over brand promotion. The choice between branded and non-branded tape depends on a business’s branding strategy, budget, and packaging goals.

Branded Tape:

    • Branded tape prominently features a specific company’s logo, name, or other branding elements. It serves as a direct representation of that company’s identity.
    • Branded tape is often customizable to include a business’s unique logo, design, or messaging. This customization can enhance brand recognition and provide a distinct, professional appearance.
    • Using branded tape ensures a consistent and cohesive brand image across all packaging, which can be crucial for brand identity and marketing.

Non-Branded Tape:

    • Non-branded tape, also known as generic or unbranded tape, does not display any specific company’s branding. It typically has a plain, uniform appearance without logos or custom designs.
    • Non-branded tape is often more affordable than branded alternatives but typically means branding must be included within the packaging in other ways, such as with custom boxes or inserts.

The cost difference between branded tape and non-branded tape can vary depending on several factors, including the volume of tape required and the customization options. Non-branded tape is typically more affordable on a per-roll basis as it does not involve customization or branding costs. When using non-branded tape, businesses may consider investing in custom printed boxes, packages, or custom inserts to maintain their branding. The cost of custom packaging materials (such as printed boxes, bags, or inserts) can vary widely depending on factors like size, material quality, printing complexity, and order volume. Because of this, custom packaging options may be even more expensive than using branded tape.

Yes, branded tape can be customized with your logo, brand name, tagline, design, or other specific branding elements. Customization is one of the key features of branded tape and allows businesses to create a unique and personalized packaging solution that reflects their brand identity.

Customer preferences for packages sealed with branded tape can vary depending on several factors, including the type of business, target audience, and the overall customer experience. To truly determine if customized or logo printed tape is the best packaging branding option for your customers, ask yourself the following questions:

  1. What Are My Branding Goals?
    Consider the objectives you aim to achieve with packaging branding. Are you looking to enhance brand recognition, create a memorable unboxing experience, or convey professionalism? Your branding goals will guide your choice.
  2. Who Is My Target Audience?
    Understand your target audience’s preferences and expectations. Different demographics may have varying responses to branded packaging. Tailor your choice to align with their preferences.
  3. What Type of Products Am I Shipping?
    The nature of your products can influence packaging choices. The type of box material, strength needed, and temperature range are all important considerations when selecting the right kind of tape. Hi-tack freezer tape is perfect for packages that need to hold up in refrigerated and freezer temperatures. PVC tape is often preferred by many for its versatility, as it can be used on corrugated cardboard, fiberboard, plastic, glass, and metal. Paper tape is perfect for eco-friendly packaging. Polypropylene tape comes in a variety of strengths and can handle extra heavy-duty items exceeding 50 lbs.
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Application Tips

Not all tapes are suited for all applications, and this is why we offer several different tape styles to meet the needs of different industries and applications. Our PVC packing tape is perfect for the heavier boxes that you may need to ship.

When it comes to fresh produce and items that need to remain cooled or frozen, our hi-tack freezer tape is perfect for this application as you can put it on in cooler temps and it will stay adhered down to even colder temperatures. Our team can work with you to recommend the right kind of custom packing tape for your needs.

Custom Packaging Tape

Your Trusted Custom Tape Company

Put your custom tape project in the hands of industry leaders—contact Phoenix Tape & Supply now to schedule a consultation.

Branded Tape Options

The branded tape options from Phoenix Tape & Supply include the following and more:

  • Polypropylene Tape: By far, polypropylene tape is our most popular product. It’s highly durable, incredibly versatile, and tamper-resistant in a wide range of applications. For example, some businesses will choose our polypropylene products as their custom packaging tape, while others use it for sealing. You’ll need a dispenser to tear custom polypropylene tape—it’s tough!
  • Custom Paper Tape: Are you looking for an eco-friendlier custom-printed tape? Our fiberglass-reinforced, water-activated tapes are biodegradable and recyclable. This paper tape is also a great choice for packing and shipping goods because it will readily show up tampering.
  • Custom PVC Tape: For heavy-duty applications, you can’t go wrong with PVC tape. It offers super adhesion and can withstand most environmental threats on site and in transit.
  • Hi-Tack Freezer Tape: Are you tired of tapes that lose their adhesive strength in a freezer? Our hi-tack freezer tape provides a fantastic solution. Keep your perishables safe and prevent contamination with this specially formulated cold-temperature tape.
  • Flatback Tape: If you need regular bundling and splicing, flatback tape is an excellent option. The durable backing suits both manual and machine dispensing.

Talk to us about your preferences today!

Custom Packaging Tape

Environmental Benefits

Just because you want branded packing tape doesn’t mean that you have to sacrifice your environmental approach to your business. Our paper tape is recyclable, just like the box that it is sealing. This is a great alternative to our PVC and polypropylene tapes so that you don’t have to worry about your packaging ending up in a landfill or needing to be incinerated.

Printed packaging tape on a box

Branded Tape Quality and Customization Options

When it comes to branded tape, you don’t want to settle for an inferior product just to have your name on it. Instead, it is BECAUSE your name is literally on the packaging that you need to have the best quality possible. Not only is our product quality the highest you can find, but our options for customization make for nearly unlimited design ideas. From the tape colors themselves to different widths of tape to the colors available to print on the different tape styles, you are to create a custom branded tape that can be used throughout the year, and even specialty custom tapes for different seasons or reasons.

Branded Tape is an Affordable and Elegant Option for Packaging Customization

At Phoenix Tape & Supply, we take pride in presenting a variety of tailor-made solutions to suit your unique packaging requirements. Whether your top priority is sustainability, durability, or showcasing your brand, our assortment of personalized tape options guarantees that you discover the ideal answer for elevating your packaging, all while keeping your budget in mind. 

To find out which type of branded tape is best for you, check out our comparison chart, or contact us for further assistance.

Order a Sample

Sure, all of the above sounds good, but the proof is in the pudding, as the saying goes. And that’s why we offer you the opportunity to order your sample of our different tapes. You can then see and experience the quality of the materials and printing for yourself. For nearly 40 years we have focused on providing our clients with a superior branded packing tape experience, and you can get your sample as well. It is a small investment to make sure that you will be getting what you expect. Order your sample from Phoenix Tape today.

Find the Right Tape for You

There’s so much that custom printed packaging tape has to offer. Talk to us and discover more.