Custom Printed Tape Archives - Page 4 of 5

Don’t Make These Logo Mistakes

Back in August, we wrote about some of the ways to get potential customers to notice your logo, such as using the right color and embracing simplicity. Unfortunately, it’s also possible for your logo to get noticed for the wrong reasons. Any company can make logo mistakes, even ones as big as Google. Back in the late 1990s, before Google got gargantuan, there was a brief period where its logo had an exclamation point…just like Google’s chief rival, Yahoo!

Copying someone else’s logo, even unintentionally, is an obvious example of what not to do when creating a logo for your custom shipping tape. Here are a few others:

Why You Need Your Logo on Your Packing Tape

When you’re trying to cut costs for your business, the idea of using custom printed tape might seem a little bit frivolous.

After all, why spring for a packing tape with a logo when you could just ship products with plain clear tape? We’d argue that a packing tape with logo is an investment, not an expense.

Here are a few reasons why a packing tape with logo can help your business stand out:

Master of Its “Kraft”: The Benefits of Paper Tape

Branded Paper Tape Rolls

Just as there’s no one from Scotland involved in the creation of Scotch Tape – it was invented in Minnesota – there’s no one named Kraft behind the creation of kraft tape.

It’s a tape made from paper that is itself made from what’s known as the “kraft process,” the chief method for producing paper. (Kraft in this case comes from the German word for “strength,” meant to denote the superior strength of the paper.)

But that strength is just one of many benefits of kraft tape. Read on to learn why this tape can be a good fit for your company’s packaging. Continue reading “Master of Its “Kraft”: The Benefits of Paper Tape”

Lost in the Mail: How to Make Sure Packages Ship Securely

Package delivery warehouse

We’ve designed our custom shipping tape to help our customers get noticed. But that’s only part of our goal. We also work with tape that’s built to stick, keeping your products secure when they’re in the mail. With options ranging from custom paper tape, branded polypropylene tape, and printed PVC tape custom tape can boost your shipping security.

We think about package security quite a bit, but probably not as much as Dave Nelson, a packaging engineer for FedEx. Continue reading “Lost in the Mail: How to Make Sure Packages Ship Securely”

Embrace the Gap: Reverse Print vs Flood Coats vs Seamless

Sometimes customers want their tape to be a continuous color other than the standard colors we offer on our website.

Having a color other than tan, white or clear helps your tape stand out from the crowd. Many of Amazon’s custom tapes use this printing method. Continue reading “Embrace the Gap: Reverse Print vs Flood Coats vs Seamless”

Reverse Prints vs. Positive Prints

Positive and negative printed tapes

It’s something we hear again and again from our customers when choosing custom printed tape designs.

“We want to use the black tape Amazon uses.”

If you’ve ever received a box from Amazon, you know what we’re describing: black tape with the company’s name in tan and blue.

However, this tape isn’t black. It is a tan tape, printed with black and blue ink, allowing the original tape color to form the copy.

This is a process known as reverse printing, which is the opposite of positive printing, the traditional style of printing tape.

Continue reading “Reverse Prints vs. Positive Prints”

Design Considerations for Your Custom Printed Tape

When it comes to printed tape design, the possibilities are endless. But that doesn’t mean there aren’t rules to custom printed tape design.

The final look of the tape – from the colors to the size to the composition of the various elements – will often be determined by the artwork provided by the customer and their company’s design philosophy.

Those elements can include company logos, slogans, web addresses, phone numbers, multiple inks, specialized fonts or other messages. Our art department can take your company’s art file and use it to create a proof that best suits your requirements while still offering a visually appealing design.

In this blog post, we’ll look at some design options for your custom printed tape projects.

What Type of Art Files Work Best for Custom Tape Orders?

Graphic artist working on vector file

The world of digital art files can be divided into two groups: Vector and raster.

And when it comes to choosing artwork for custom printed tape, vector is your best choice.

In this blog post, we’ll explore the difference between the two types of art and explain why vector is the clear victor. Continue reading “What Type of Art Files Work Best for Custom Tape Orders?”

Thinking About Using Custom Washi Tape to Ship Products? Think Again

Washi scrapbooking tape

We almost feel guilty for saying anything bad about washi tape.

If you’re someone who’s into crafting, this Japanese paper tape has seemingly endless uses, allowing you to create all sorts of colorful designs.

It’s inexpensive, easy to find, versatile and flexible.

It’s also not a great option when you need a shipping or packaging tape. Here’s why. Continue reading “Thinking About Using Custom Washi Tape to Ship Products? Think Again”

Building a Strong Brand for Your E-Commerce Business

What is your brand?

We’re not talking about your logo or your company name. Branding is something stronger. It’s what people think of and feel when they hear that name or see that logo. Continue reading “Building a Strong Brand for Your E-Commerce Business”