There are many opportunities to market one’s business these days. From social media to SEO, the options are nearly endless. One form of marketing that is often overlooked in terms of its effectiveness, affordability, and strong visual nature is custom tape.
Also known as custom packing tape, custom tape is a relatively new marketing trend that’s been emerging in the world of business-to-business markets. While it may not be a tool that every small business has on hand or even knows about, custom shipping tape can effectively promote any business while at the same time securely sealing every shipment.
In today’s competitive business world, brand recognition is critical for success. In addition to being known as the best in their industry, successful businesses also have a large client base that keeps coming back every year.
Successful companies aim to keep their existing clients happy while attracting new potential customers by establishing themselves as a leading brand. One of the most effective ways to achieve this in your business is through client retention and brand recognition.
Creating an unforgettable unboxing experience is an essential strategy for connecting with your customers in the age of e-commerce. When you can’t wow them in-person with your displays and face-to-face service, branded packaging helps customers feel special from afar. Opening a beautifully wrapped package triggers excitement, much like opening a gift from a friend – and it comes with plenty of competitive advantages, too.
This article will outline how branded packaging can distinguish your company from your competitors and which branded packaging solution provides the most bang for the buck.
With so many shipping boxes transported to and fro, companies are continually looking for ways to rise above the competition. The answer is custom printed boxes, right? Actually, no. There’s a better solution. Custom packing tape lets you design a standout package without having to pay for expensive custom printed boxes. By increasing brand visibility, improving package security and traceability, and reducing costs and inventory space required, custom packing tape can run circles around printed boxes. So, how can you customize your tape so that it tells your story? It all comes down to the design.
In the era of online shopping, eCommerce merchants are increasingly embracing the marketing possibilities hiding right under their nose: the physical package. Rather than shipping goods to customers in unremarkable plain packages, many companies are seizing the opportunity to make a splash with custom branded packing tape.
A more affordable and equally impactful alternative to printed boxes, custom branded packing tape is rising to claim a top spot in the online sales-marketing spectrum.
Back in August, we wrote about some of the ways to get potential customers to notice your logo, such as using the right color and embracing simplicity. Unfortunately, it’s also possible for your logo to get noticed for the wrong reasons. Any company can make logo mistakes, even ones as big as Google. Back in the late 1990s, before Google got gargantuan, there was a brief period where its logo had an exclamation point…just like Google’s chief rival, Yahoo!
Copying someone else’s logo, even unintentionally, is an obvious example of what not to do when creating a logo for your custom shipping tape. Here are a few others: