Every Valentine’s Day, countless people give or receive chocolates packaged in heart-shaped boxes.
It’s a design that dates back to 1861, when the Cadbury company was looking for a way to sell its new “eating chocolates.”
The idea was to give people packaging that doubled as a keepsake. You could give your beloved candy on Valentine’s Day, along with a lovingly-decorated box they could use to store romantic mementos. Continue reading “What is a Branded Packaging Experience?”
There are certain corporate logos that are just burned into our brains.
Even if you’ve never eaten a Big Mac or bought a pair of basketball sneakers, you know McDonald’s golden arches or the Nike swoosh.
A good logo is one of the keys to creating a brand that resonates with your customers, as well as your customers-in-waiting. Continue reading “Creating Business Success Through Brand Reinforcement”
What is your brand?
We’re not talking about your logo or your company name. Branding is something stronger. It’s what people think of and feel when they hear that name or see that logo. Continue reading “Building a Strong Brand for Your E-Commerce Business”
You’re the type of person who wants to see the best in everyone. You see the world through a “glass is half-full” lens. Continue reading “The Security Benefits of Printed Packing Tape”
You work in an office that values peace and quiet. There’s not a lot of chatter, no phones ringing, no raised voices.
Then it comes time to ship something, and the silence inside your office is broken by the unmistakable crackle of someone unrolling packing tape.
“Wow,” you say to your co-workers. “I wish we could find a quieter tape.”
That’s where we’d step in and ask, “Have you heard about custom-printed PVC packing tape?”
Unlike polypropylene, PVC packing tape is quiet. You can pull it from its roll with little noise. It’s a quality tape with a surface that allows for three ink colors.
Continue reading “What is PVC Packing Tape?”
It’s a question you’ve heard countless times at the grocery store: paper or plastic?
It’s one that applies to the world of custom printed packing tape as well. And while custom printed plastic tape and paper tape – also known as “kraft tape” – both have their selling points, there are times when one tape is more appropriate than the other. Continue reading “Custom Paper Tape or Plastic Tape: Which is Better for Your Packing Needs?”
You need tape to seal your packaging before you ship your project, but you’ve decided that you don’t want just any tape.
You’re interested in custom tape rolls designed with your messaging. But how do you figure out what to put on the tape and the type of tape to use?
In this blog post, we’ll look at the best way to choose your tape and what to print so that your custom tape rolls make an impact and represent your business the way you want it represented.
Continue reading “What to Consider When Designing Your Custom Tape Rolls”
If you knew nothing about packing tape and walked into your local hardware or office supply store, you would most likely come away with a roll of polypropylene tape. You can confirm this by pulling the tape off the roll and listening for a loud crackling noise.
It’s the most popular form of packing tape, for a few important reasons.
Continue reading “Why Polypropylene is the Most Popular Packing Tape”
Subscription boxes are everywhere these days, allowing you to order everything from beauty products (Birchbox) to ready-to-cook meals (Blue Apron) to pet supplies (Bark Box).
And while they’re all selling different things, these companies all have a couple of things in common: their business model, and their boxes. Everything you order comes in a nicely printed box. Continue reading “Spending Too Much on Printed Boxes? Try Custom Printed Tape Instead”