phoenix, Author at Phoenix Tape & Supply

Offline Methods for Online Brand Visibility

Your business may be mostly online, but that doesn’t mean the internet is the only place where you can attract new customers.

In this blog post, we’ll look at some of the things you can do – including the use of custom printed tape – that can give you more visibility in non-digital spaces. Continue reading “Offline Methods for Online Brand Visibility”

What is Unique About Freezer Tape?

Even though it might look like traditional packing tape at first glance, freezer tape has a rare superpower. What gives it such a distinct edge? The answer lies in its unique ability to stick – and stay stuck – even when it’s freezing cold.

This article will explain more about this uniqueness by distinguishing between traditional and freezer tape in cold temperatures, discussing ideal freezer tape conditions and benefits, and finishing with customization options to make this tape even more unique.

What is Filament Tape?

Filament tape is a utility-grade packing tape designed for heavy-duty strapping applications. It’s named after the embedded fiberglass ‘filaments’ that add strength and integrity. Filament tape is considered a pressure-sensitive adhesive (PSA) tape marked by its sticky, or tacky, backing that adheres to a surface with light pressure, as opposed to a heat-sensitive or water-activated tape that requires heat or water for activation.

In this article, we’re taking a deep dive into the fundamentals of filament tape, starting with a brief history and finishing with the best ways to maximize its utility and boost your brand exposure.

5 Ways to Use Custom Branded Packing Tape as a Marketing Tool

In the era of online shopping, eCommerce merchants are increasingly embracing the marketing possibilities hiding right under their nose: the physical package. Rather than shipping goods to customers in unremarkable plain packages, many companies are seizing the opportunity to make a splash with custom branded packing tape.

A more affordable and equally impactful alternative to printed boxes, custom branded packing tape is rising to claim a top spot in the online sales-marketing spectrum.

Custom Packaging Tape: Top Sellers

Custom packaging tape isn’t one-size-fits-all. It comes with the freedom to choose the type that suits your unique application, budget, and preferences. Whether you’re looking for a custom packaging tape that’s economical, environmentally friendly, ultra-secure, or suitable for a particular application, discover our top sellers below to help guide your decision.

Product Roundup: 6 Most Popular Types of Custom Printed Packing Tapes

If you’re shopping for custom printed tape, you’ve no doubt encountered a dizzying array of choices. How will you know which one is best for you? We suggest looking closely at those that have performed well for companies just like yours.

In this post, we’ve rounded up six popular types of custom packing tapes to help you determine the best solution for your application, preferences, and budget.

Continue reading to learn more details of these popular types of custom packing tapes, including why companies love them and ideal applications.

First-Time Buyers’ Guide for Custom Packing Tape

Custom packing tape is one of the most economical ways to boost customer loyalty, increase brand visibility, and add security and handling instructions to your packages. It can even make for an unforgettable unboxing experience to connect and engage with your audience in this age of online ordering and home deliveries.

Create an Unforgettable Unboxing Experience with Custom Packing Tape

Traditionally, consumers flooded shops and supply stores to purchase goods. Many retailers and store owners would go to great lengths to engage walk-in traffic, establish an emotional connection, and cultivate a branded shopping experience to earn customer loyalty.

From investing in persuasive sales associates to implementing sophisticated merchandising strategies, many retailers became experts at wooing patrons into falling in love with their brand.

Today, so much has changed. Even before COVID-19 lockdowns, consumers were already shifting to digital purchases and home delivery. The pandemic further physically distanced sellers from their customers, leading even fewer to step foot inside a brick-and-mortar store.

With a significant drop in personal interactions, how can companies ensure their audience remains connected to their brand? Create an unforgettable unboxing experience with custom packing tape!

Updates to Phoenix Tape Shipping for Fall 2020

The summer is flying by here at Phoenix Tape as we all enjoy the warmer weather and try to avoid tropical storms. While many people across the country are enjoying the idea of summer vacations, our presses haven’t taken any time off.

In fact, our presses have been running constantly on weekdays and weekends with the increase in orders. The current trend of shipping online orders has not slowed down at all as states reopen their economies.

Made In America – Custom Packing Tapes with a Quick Turnaround

Custom Packing Tape with quick turnaround

There’s no doubt about it: COVID-19 has changed the way we do business. From remote workforces to shifts in operational priorities, no company will remain unchanged from this altering experience. And as most companies slowly push forward in the face of adversity, the current climate has many people thinking about efficiencies and strategies to keep moving in the right direction. One such strategy might include an inspection of company purchasing habits. Do your goods typically come from domestic or international sources? Could you be putting them to work faster? If you use custom packing tapes, where does it come from?