Printed Packaging Tape

Packaging tape is a very basic commodity that is used all over in a variety of industries. From basic brown to a number of colors, a roll is a roll is a roll. Unless you have custom printed packaging tape from Phoenix Tape & Supply to adorn your packages. Any box or package that is sealed or somehow labeled with your printed packaging tape will be readily recognized as coming from your organization, making it much easier to identify. Printed packaging tape can also provide important handling information, such as only stacking your product boxes so many layers to prevent the bottom boxes from being crushed. Our printed packaging tape can provide a way to stand out from your competitors and all it takes is a call to our team to get started on your printed packaging tape design.

Does Printed Packaging Tape Really Make a Difference?

This is the question that many organizations ask when it comes to making the switch to custom printed packaging tape. If you have custom printed packaging tape, how can you determine if it really makes a difference or not? In any business, you need to be able to measure the effects of a new tactic to see if they are having a desired effect, and yet the concept of “goodwill” is an important business topic that is very hard to put a number on. But there might be options that can give you a hint about the impact of making the switch.

First is to look at a particular metric that you likely are already tracking. It could be new customers, or it could be the number of reorders, but there is at least one metric that a business is tracking that can be influenced. Look at a time period before the switch and for the same time period after the switch to see if you see a change in that metric. It is possible that you could use your printed packaging tape to offer a special discount on reorders and you can see just how many people take advantage of that offer.

Talk With Your Customers

In some cases, it can be very helpful to talk with your customers about the packages that they receive from you. You might try to inquire how they handle the packages that they receive and if having a colored, custom printed packaging tape could help them. You may be surprised at what you learn from the conversation, and it could be that you have multiple colors of printed packaging tape for the different lines of products you ship to them.

While using packaging tape to seal up your packages is common and used every day, you can make this be more important than just keeping a box closed. From offering colored and branded printed packaging tape for ease of sortation and receiving by your customers to offering special discounts and conveying important information to recipients, your custom printed packaging tape can have a direct impact on your business. Talk with Phoenix Tape & Supply today to learn more.