A Closer Look at Print Quality: Custom Polypropylene vs. PVC Tape for Branding and Messaging

So, you are convinced that you want to use custom-printed packaging tape for your business. This is smart because it provides a new way to highlight your brand as it travels from your business to your clients’ location. But you also want to make sure that your logo and other information that is printed on your custom tape from Phoenix Tape & Supply will look the best it can, while at the same time still providing the proper package sealing that you need. Learning the differences between custom-printed polypropylene tape and PVC custom packing tape will help you make the decision of which type of tape to use. Let our team provide you with some important points with each of these tapes so you can have the right answer for your needs.

Do You Need a High Level of Detail?

We have had the benefit of working with thousands of different businesses and they each have their own unique logo and company information. Sometimes the logo is big, bold and easy to see and read, while other times the lettering and the overall design are more delicate and intricate.  You will want your logo, whether larger or with finer details, to show up clearly on the tape. When it comes to the level of detail that you need, the kind of custom tape you choose can make an impact.

When you have a simple design such as a basic business name or website URL, either custom-printed polypropylene tape or PVC custom-packing tape will do the job very well. However, if you have a more detailed image with small lettering or thin lines or you have a larger quantity of tape, you will be better off with the custom-printed polypropylene tape. Polypropylene tape prints small details better and the printing plates can handle printing hundreds and thousands of rolls at a time. In these situations, choosing custom-printed polypropylene tape will result in a better overall outcome for your custom-printed tape.

What are you putting the tape on and how heavy is it?

While you think your job is done now, we want to be sure that you understand other important factors when it comes to choosing the right tape variety for your custom-printed tape. Lest you think that PVC tape is the lesser option, keep in mind that PVC tape comes in thicker versions than polypropylene tapes do, and that means that it is better at dealing with heavier shipments. PVC tape also is able to adhere to a greater variety of surfaces than just cardboard and will stick more aggressively than polypropylene.

There are a number of factors to consider when it comes to choosing your custom-printed tape from Phoenix Tape & Supply. Custom-printed polypropylene tape might give you a clearer logo, but PVC custom-packing tape will handle your heavier packages and will grip whatever it is adhered to better. It is possible to receive sample rolls of either custom-printed polypropylene or custom-printed PVC to see which you prefer more. Contact us today to get all of the details and place your order for custom packaging tape.