The Power of Branded Tape in Packaging

Businesses are constantly looking for ways to get a competitive advantage over their competitors, no matter how small that might be. There are countless ways to help keep your brand in the minds of your clients, both present and future, and having branded tape from Phoenix Tape & Supply might just be the answer that you’ve been looking for. There are many different marketing activities that businesses engage in that go beyond what they do as a business, but using branded tape in place of your regular packing tape is a smart move since you need tape anyway. This means that you are getting a two-fer from your branded tape, making it a good financial option. Contact our team today to learn more about getting your own custom branded tape.

Putting Your Best Foot Forward

What is the best feature about your business? Maybe it’s the design that you developed that people are associating with you, or it could be the coloring options you utilize. This is what you use in your marketing materials, and this is also what you should be utilizing on your custom branded tape. Do people really pay attention to the tape that seals up their packages? Yes, because every custom tape is different from the others, and is different from the plain packing tape that we are used to seeing.

Your custom branded packing tape is a great reinforcement for your existing clients. Every time that they receive a package from you, they see your branded tape and remember that they ordered their favorite items from you. When other people see your package with the branded tape, they take notice and start to wonder what your business does, and this can convert new customers to your brand.

Consistency Breeds Loyalty and Repeat Business

If you got different levels of service or different quality levels in the products you purchased from a store, you likely wouldn’t be back. The same is true of the message that you send to everyone, from customers to potential customers. If a potential customer sees the same message on your branded packing tape, your sign, as well as your business, they feel they can trust your brand. People expect consistency and when you deliver that consistency, you generate repeat business and hopefully an advocate for your brand as well.

Can all of this happen just because you replaced your plain packing tape with custom branded packing tape from Phoenix Tape & Supply? Yes! We have our customers tell us that they get more inquiries, more orders, and other positive aspects from having their custom branded packing tape. Find out just how much impact you could start to see by contacting our team today and ordering your custom branded tape.